Scope of Work

Social Media Strategy
Developed a clear content direction that positions Luna Mora as a calm and premium Bali retreat, with content focused on ambience, lifestyle, architecture, and guest experience.

Content Planning
Created structured content themes around villa features, tropical surroundings, relaxation, private stays, and destination-focused storytelling.

Visual Direction
Built a warm, natural, and elegant visual style using earthy tones, soft lighting, tropical greenery, and refined layouts to support the brand’s boutique hospitality positioning.

Social Media Management
Managed the content flow to keep the brand consistent, polished, and active across social channels.

Result

Stronger Brand Identity
Created a more consistent and premium digital presence that reflects Luna Mora’s calm tropical character.

Improved Guest Appeal
Presented the villa as an experience, not just an accommodation, helping the brand connect with lifestyle-driven travelers.

More Engaging Content Direction
Built content around atmosphere, emotion, and visual storytelling, making the brand feel more memorable and desirable online.