Scope of Work

B2B Audience Targeting — Meta Ads
Developed a structured audience segmentation strategy targeting fashion designers, clothing brand owners, and retail entrepreneurs.

High-Intent Search Capture — Google Ads
Targeted B2B transactional keywords such as “garment manufacturer Bali” while applying negative keywords to filter out low-value retail traffic and protect ad spend.

Result

Overall Cost Reduction
Achieved a consistent downward trend in conversion costs across both Meta and Google Ads from January to March 2026.

Meta Ads Scaling & Efficiency
Shifted from broad targeting to precise B2B audience segments, resulting in a 23.1% increase in Meta conversions.

Google Ads Intent Optimization
Improved search relevance through stronger negative keyword management, helping reduce overall Cost Per Acquisition (CPA).