Scope of Work

• Dual-Channel Strategy
  Managed a cohesive mix of Meta Ads for visual discovery and Google Search Ads for high-intent demand capture.
• Creative Performance Analysis
  Ran A/B testing between high-production “Spa Ambiance” videos and promotional static imagery to identify stronger-performing creatives.
• Strategic Geofencing
  Targeted premium areas in Bali with a focus on expat and traveler demographics.

Result

• Google Ads Optimization
  Improved account efficiency by achieving a 9.3% reduction in Average CPC through strategic bidding refinements.
• Meta Ads Targeting Efficiency
  Refined audience targeting to drive higher-quality traffic, resulting in a 37% increase in CTR and 20% growth in lead volume through leaner, more efficient ad delivery.