Scope of Work

Meta Lead Generation
Ran targeted messaging campaigns on Instagram and Facebook to generate direct inquiries for property viewings and investment consultations.

Audience Segmentation
Segmented high-potential markets by targeting specific demographics to improve lead quality.

Creative Testing — A/B
Continuously tested visual formats, including carousels and videos, along with different messaging angles to identify the best-performing approach.

Result

Consistent Inquiry Growth
Scaled the campaign and achieved a 44% increase in message volume while maintaining an efficient acquisition cost.

Targeting Optimization
Reduced audience fatigue through a strategic campaign relaunch, lowering the Cost Per Result by 35% for the primary expat demographic.