Scope of Work

Dual-Channel Strategy
Combined Meta Ads to visually highlight the spa’s relaxing atmosphere with Google Search Ads to capture users actively looking for spa treatments.

Location-Based Targeting
Focused ad targeting on premium areas across Bali to ensure the budget reached the right tourist and expat audiences.

Result

Meta Ads Creative Adjustment
Increased overall CTR to 1.70% and reduced Cost per Message by 26%, showing that the winning visual creatives resonated strongly with the target audience.

Google Ads Optimization
Reduced Cost Per Booking by 20% and lowered average Cost Per Click by 23%, supporting more efficient and profitable campaign scaling.